Workforce Training

Increase Sales and Foot Traffic for Free with Google My Business
Karl Hindle | Wellspring Search LLC

Claim your business’s Google My Business (GMB) listing, because it’s a free and very powerful tool for generating sales and local branding. If you have already claimed your listing, then use it; many business owners set it up and forget it, but it gives you so much value for little effort. GMB is a powerful strategy for increasing foot traffic and making the telephone ring.

When you claim your listing, your business is included in Google Maps, the Google Local Pack, Local Finder and ranks more highly in search results. Google launches new features regularly, and if you use them you’ll get even more out of the opportunity.

GMB is also where you get to manage Google Reviews. Online reviews are a big driver of trust and credibility, with many customers checking them before making decisions on where to shop or whose services to use. Be sure to be proactive and professionally respond to reviews, good and bad. Also ensure changes to your listing made by customers and other users are correct.

For businesses without a website there is a web-builder tool that gives you a free site, though it is very basic.

Other features include booking and scheduling, messaging and texting services, Q&A, services and menus, call-to-action and business descriptions.

All of this is free. You just need to know how to set it all up and manage it.

Optimization and Management Tips

There are several immediate actions once you have claimed your listing, and here are my main ones:

  1. Add your business name, address and phone number. Be sure they are exactly consistent with how you use them anywhere else, such as on your website or directory listings – this is crucial!
  2. Fill out every piece of information Google asks for. If you don’t then someone else can (even your competitors).
  3. Write posts often. Google My Business posts are a mini blog post that can show up in Google Maps results and the “Knowledge Graph” alongside search results. We tend to use a snippet from a blog post and a link back, or use this feature to promote events, registrations, webinars, announce promotions and sales, new product or service launches, and much more.
  4. Use the Business Description to your advantage. Make your business stand out from the crowd and highlight what makes you the vendor to do business with. This also helps get you into the Knowledge Graph, so make the first 250 characters really work for you (you get 750 in total).
  5. Use videos and photographs regularly. This is a great way to personalize your business and have some fun at the same time.
  6. Ask your customers for Google reviews. Google wants more insight and information on your business. Online reviews will also help your local search engine optimization rankings, plus they are trusted by readers almost all of the time. Pro Tip: respond to your reviews with a “thank you” and acknowledgement and create a link to your GMB listing you can immediately share with customers.

If you haven’t claimed or optimized your listing, then look at what you’re missing out on. Or if you haven’t been maintaining your GMB listing, then your customers are being wooed by your competition taking advantage of what Google is offering.

Claiming your GMB listing is easy, and we’ve prepared a video to walk you through the process. Find the video at https://wellspringsearch.com/claimgmblisting/.

Looking to increase online sales and leads, improve SEO, manage PPC, or add jet fuel to your marketing? Contact Karl Hindle at 717.658.8683 or karl@wellspringsearch.com, or visit wellspringsearch.com.

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