Gettysburg is a small town with a big reputation. People patronize our businesses for myriad reasons. Some are tourists, here to have a once-in-a-lifetime experience. Others are residents of Adams County, following patterns that have been honored for decades. Some are passing through, while others are here to stay. Regardless of the reason they are here, every customer deserves to have the best possible experience of your business.

Whether your business caters to tourists or locals, customer experience is crucial for building repeat business, customer referrals, and increased profitability. This workshop will talk about what it means to provide a transformational customer experience and invite you to look at your business from the customer's perspective. From there, we'll identify ways to go from good to great. Topics covered include:

Identifying with the customer
Reviewing your environment
Creative communication strategies
Interactions that promote your brand
Empathy and understanding emotions
Choosing responses for optimal outcomes
Recovering from mistakes
Co-sponsored by The Chamber of Gettysburg & Adams County AND Destination Gettysburg